Objective - Building deterrence - media pieces in media relating to an arrest or prosecution at a rate of one per day per country
A media department is active to building detterence by raising public awareness of the increased enforcement of wildlife laws and the increased risks and penalties for wildlife criminals.
Producing articles, audio and video pieces on current successful law enforcement activities - A media officer is given the technical capacity to produce articles with stills photos from operations, edit radio programs with interviews, and edit video footage of operations into newsflashes.
Putting successful law enforcement activities in the national media (written press, radio and TV). - the media officer uses his well-established contacts with the media to schedule media pieces in all mediums.